Past few weeks I have become aware how I am using the mobile to do things I would normally use a laptop for.
Both cases involved booking a car and a flight respectively. I reserved a taxi at Heathrow with Greentomato using their iPhone app, which I chanced upon whilst clogging my way through their out-of-date and messy website. I did it in under a minute. It was way faster.
Ditto booking a few flights on easyjet.com the other day. Their site isn’t bad, but the booking process is too layered with countless extras, none of which I wanted. By contrast, their iPhone app flew through the process. This time I think I booked in just over a minute.
For both, I was struck my the ease. Apps are simpler, pared down, and they deliver. Let’s hope they don’t go the way of their cumbersome, clunky web-based equivalent.
- Toronto Transit iPhone App Gives Commuter a Simple Way to Get Toronto Transit Schedule (prweb.com)
- JetBlue launches new iPhone app, revamps its mobile website (intomobile.com)
- Laptop or mobile? (kevin.lexblog.com)